The aroma of sizzling patties hangs heavy in the air, mingling with the tang of lime and the subtle heat of jalapeños.
Welly, the Italy-based fast food franchise and pioneering Web3 business built on Shibarium, buzzes with anticipation.
A new culinary creation, a behemoth of flavor and texture, sits poised to conquer appetites: A Burger Called Beast.
But this new burger is not your typical menu addition. Instead, it is a collaborative venture—a bridge between the tangible world of juicy beef and the ethereal realm of Web3, forged in partnership with the NFT project, A Kid Called Beast.
This latest innovation further cemented Welly’s commitment to leveraging blockchain technology for greater transparency, customer engagement, and a unique incentive-driven model within the fast-food industry.
Last week marked the genesis of this unlikely, yet compelling, partnership. Welly, fresh off expanding its food and design concepts based on input from the SHIB community and the June opening of its second location in Reggio Emilia, sought to further expand its reach and connect with the burgeoning Web3 community.
They found a kindred spirit in A Kid Called Beast (AKCB), a collection of 10,000 unique 3D avatars residing on the Ethereum blockchain. The shared vision: a burger that embodied the bold, vibrant spirit of both brands.
The collaborative process was a careful orchestration of flavor profiles. Welly and the AKCB team, led by Rafael Ferrero, aka “Rafsby,” meticulously selected each ingredient to create a symphony on the palate.
They began with the foundation: a fluffy Martin’s Potato Roll, cradling not one but two smashed patties, their surfaces caramelized to a perfect crisp. Sharp cheddar cheese melted over the sizzling beef, providing a creamy counterpoint.
Then came the star of the show: a homemade onion and bacon jam, its smoky sweetness adding a layer of complexity. Thinly sliced jalapeños provided a kick of heat, balanced by the cool creaminess of avocado and a final squeeze of fresh lime. The entire creation was then slathered with spicy mayo, adding a final flourish of flavor.
The resulting burger, “A Burger Worthy of Being Called a Beast,” is more than just a meal but a statement. It highlights a tangible connection between the physical and digital worlds, a testament to the growing influence of Web3 communities.
For Welly, the partnership offered a unique opportunity to engage with a new audience and solidify its position as a forward-thinking brand, continuing its trajectory as an emerging fast-food empire.
From October 15, “A Burger Called Beast” roared onto the scene, available for delivery via Glovo, Deliveroo, and Just Eat. It’s a limited-time offering, available only while stocks last. But for those lucky enough to snag one, it promises to be an unforgettable experience, a delicious reminder of the ever-evolving intersection of food, technology, and community.
