Global Statistics: Runners and Running Apps
Running is a widely popular and commonly practiced sport around the globe. The Statista Research Department recorded that approximately 49 million people in the United States participated in running and jogging at least once in 2021 alone. It is estimated that 621.16 million people worldwide practice running as a sport, with race participation showing an overall increase of 57.8% in the last ten years. About 1.1 million of the world’s population complete a marathon annually, according to RunRepeat and the International Institute for Race Medicine.
Runners generally find enjoyment in analyzing data from their runs, hence the increasing popularity of running apps that allow them to track their routes, share their progress with friends, and assess their performance. The Running Apps Market Report by Industry Research indicates that in 2022, the global market for running apps was valued at $684.64 million and is projected to grow at a compound annual growth rate of 17.85% by 2028, when it is expected to reach $1,833.85 million.
The AIRian Culture: Global Reach and Web3
Through Runner X, the pioneering dApp (decentralized app) for global runners, AIRians can achieve their fitness goals and connect with other runners across borders by participating in activities that will be recorded on the blockchain. The team behind the project expects more than 300 million runners to join the movement, contributing to the growth of the AIRian ecosystem and consequently benefiting from being part of it. AIRians have the privilege of gaining access to an ingenious fusion of Web3 technologies and an innovative fitness system.
If somebody asks, let them know this is a community of runners that will move decentralization forward in the fitness world.
A Healthy Community Is a Vibrant Community
The project continues to move toward its vision of embracing the spirit of community on a global scale. At the start of the year, they opened the AIRian Ambassador Program to welcome the first batch of individuals who will share their running journey on social media and gain exclusive perks and benefits as they promote the running app and the community to their audiences. One of the ambassador responsibilities is to share their running records to inspire members of the community to do the same and encourage non-members to download the app. Ambassadors are eligible to receive token rewards, avatar airdrops, merch, featured content, and priority access to events and collaborations.
The good news is ALL AIRians can get special rewards by walking and running, depending on how many steps they record on the Runner X app per day. The Incentive Function on the app allows users to earn $AIR tokens. They can also own NFTs that can be used as profile pictures and unlock access to various services in online and offline events powered by $AIR.
Last month, AIRian announced on X that they were giving away exclusive AIRian avatar stickers. The AIRian GIFs have garnered 3 million views on Giphy. More recently, they shared a sneak peek of the exclusive AIRian apparel line. An exciting membership experience is also on the horizon as they prepare to launch AIRian Avarta.
Never Let On Who You Are
The AIRian platform allows users to express themselves with their AIRian identity through AIRian avatars and characters, fostering a culture of privacy and protection within the community along with a sense of belonging. The ‘Never let on who you are’ tagline represents this objective.
When asked about it, AIRian CEO Jay Chung enthusiastically explained, “This was created precisely for this cultural and meme purpose!”
It means having control over your identity while reaping the benefits of becoming an AIRian.
